The Company Behind the Name, and the Name Behind the CompanyCan a name really tell you anything about a company? We think so. We chose ours carefully. We wanted it to represent exactly what we offer and why companies choose us. Forte is an interesting word. It’s defined as a person’s expertise or something at which they excel – their unique skill. It’s also the strongest part of a sword or foil blade, like the type used in fencing. Strength. Expertise. Skill. Our clients tell us that’s what they look for in a real estate expert. They want a reliable partner that’s skilled at reducing risk and removing uncertainty. They want someone who’s an expert on the real estate market and at maximizing their leverage. And they want someone who’s a tough negotiator on their behalf (that’s where the fencing analogy comes in). Some people call a forte a “core competency.” We just think of it as our job. And we like the way it sounds. It’s much better than “Core Competency Commercial Real Estate.”
The Way We Do Business
These days, it’s trendy for companies to talk about their values. We think an organization’s values should show through in the way it does business, not what it says. But in order for you to hold us accountable, we want you to know a little about the principles we strive to uphold:
- We work for the client, not the deal. Being part of a long-term relationship is more valuable than a one-time transaction.
- We don’t pat ourselves on the back for treating clients and partners with respect, because respect should be a prerequisite for any interaction, business or personal.
- We’re in business to create value and wealth for our clients and ourselves. That means doing things right and not cutting corners.
- Sound real estate decisions don’t have to come at the cost of the environment, the community, or aesthetics.
- What we do today sets the stage for what we’ll do tomorrow.
- Predictability, reliability, and transparency are the outcomes of smart planning, budgeting, and scheduling.
- Aggressiveness is good. Ruthlessness is bad.
We know that what our clients say about us means a lot more than what we say about ourselves. We encourage you to ask them about the way we do business.
Dustin and I have been doing business together since the late 90’s when I was the CFO of Baxa Corporation. I think all told we have transacted at least 15 deals together and he’s handled countless other exercises for me. Here’s what I know. Whether it’s in Denver, Dayton Beach, Toronto or if it’s a small lease or a big lease, a large purchase and tenant improvement, a sale leaseback or a site sale – office, industrial or land, he and his team deliver. Our leadership and anyone who played point for any deal would say the same thing, we can always count on good leadership and delivery.
Mental Health Colorado enlisted Forte Commercial Real Estate to solve two problems: finding a new home for our organization and finding subtenants to fill our current space. Forte accomplished both goals in short order. The team’s guidance and expertise saved us a great deal of time – a valuable commodity in any line of work.
We met Forte when we were trying to sublease space from one of their other clients. When our deal was upended by the landlord, we knew that Forte would be very effective for our needs and we hired them. The lease of our new office and the sublease of our old office went off without a hitch. We enjoyed working with them, they followed through and we know we can trust them.
At Forte Commercial Real Estate, we rely on one simple rule to guide us through even the most complex transactions: your priorities are our priorities.
P.O. Box 100476
Denver, CO 80250-0476