The Company Behind the Name,
and the Name Behind the Company
Can a name really tell you anything about a company? We think so. We chose ours
carefully. We wanted it to represent exactly what we offer and why companies choose us.
Forte is an interesting word. Its defined as a persons expertise or something
at which they excel – their unique skill. Its also the strongest part of a sword or foil blade,
like the type used in fencing.
Strength. Expertise. Skill. Our clients tell us thats what they look for in a
real estate expert. They want a reliable partner that's skilled at reducing risk and removing
uncertainty. They want someone whos an expert on the real estate market and at maximizing their
leverage. And they want someone whos a tough negotiator on their behalf (thats where the fencing
analogy comes in).
Some people call a forte a “core competency.” We just think of it as our job. And we
like the way it sounds. It's much better than “Core Competency Commercial Real Estate.”
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The Way We Do Business
These days, its trendy for companies to talk about their values. We think an
organizations values should show through in the way it does business, not what it says. But in
order for you to hold us accountable, we want you to know a little about the principles we strive to uphold:
We know that what our clients say about us means a lot more than what we say about ourselves. We encourage you to ask them about the way we do business.
- We work for the client, not the deal. Being part of a long-term relationship
is more valuable than a one-time transaction.
- We dont pat ourselves on the back for treating clients and partners with
respect, because respect should be a prerequisite for any interaction,
business or personal.
- Were in business to create value and wealth for our clients and ourselves.
That means doing things right and not cutting corners.
- Sound real estate decisions dont have to come at the cost of the environment,
the community, or aesthetics.
- What we do today sets the stage for what well do tomorrow.
- Predictability, reliability, and transparency are the outcomes of smart planning,
budgeting, and scheduling.
- Aggressiveness is good. Ruthlessness is bad.